Nudging employees into better enrollment choices – BenefitsPro

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Three years ago, we considered “behavioral enrollment” in a three-part series. An important inspiration was the work of Nobel prize-winning thinker Professor Richard Thaler and his writing partner Cass R. Sunstein, and their concept of using psychological “nudges” to help humans make appropriate decisions.
This year, the authors released “Nudge, the Final Edition,” an update to their landmark book. Reading the updated book provided plenty of inspiration to reiterate how important the book’s concepts are to our business and especially to voluntary benefit enrollment.
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