ShopTalk Recap: Indies First Brainstorm – BTW

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PRESS CONTACT: Dan Cullen ([email protected])
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INDIECOMMERCE: [email protected]
On Tuesday, October 5, ABA held a ShopTalk with the first 30 minutes dedicated to brainstorming for Indies First, which takes place in conjunction with Small Business Saturday on November 27.
The 2021 Indies First Spokesperson is bestselling author Roxane Gay; ABA has provided marketing assets announcing Roxane Gay as the Indies First spokesperson on We will also host a national virtual event with Roxane Gay in discussion about her new imprint and the importance of indie bookstores! Check BTW in the coming weeks for the details.
Logged-in booksellers can view a recording of the session on the Education Resources page on
Here are some key takeaways and ideas for promoting Indies First:
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
PRESS CONTACT: Dan Cullen ([email protected])
MEMBER and MEMBERSHIP INQUIRIES: [email protected]
INDIECOMMERCE: [email protected]
ALL OTHER INQUIRIES: [email protected]
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