You’re an entrepreneur, and you’re building your brand, and it is a smart move to write a business book. There are many benefits to writing a book and you should consider doing it yourself.
You went into business for yourself because you feel good being able to help people and give them what they need in the precise ways you’re trained to do. Being able to shape the knowledge that’s taken your career to learn and turn it into a book means being able to help countless people. Knowing you’re in a position to do that is immensely rewarding.
A good book produces benefits for the author. A good book is a well-written business book that offers a solution to your reader’s problem. Writing a book is an excellent way of deepening your knowledge and ensuring you’re a specialist in what you bring to your audience.
When you write a good book with relevant content and solves a problem for the reader, you add value to their lives. Publishing a book is a great way to showcase your expertise and share your knowledge.
Smiling white woman with brown curly hair wearing olive color sweater.
Jenna Kalinsky, Founder of One Lit Place: a full-service writers center, helps business owners and entrepreneurs do just that. She has created a writing program to help entrepreneurs write their business books within four months. The Write Your Self-Development or Business Book in 4 Months Program provides you with everything you need to get your book written.
Writing a book launches business owners and thought leaders into a perceived higher and more serious category. Your clients and audiences will respect that you are serious and view you through a lens of authority quite a bit over those who have not written books.
Do you want to charge more? When you’re a book author, not only can you, but you should. People will know you are part of a select group of high-level specialists, and as such only those who are truly serious about working with one of the best will seek you out.
A published book in any form (e-book, self-published, or traditionally published) also opens doors to numerous off-shoot opportunities for reach and sales such as podcast and print interviews, media exposure, guest blogs, speaking engagements, panel discussions, book clubs, and much more.
You will reach a larger audience when you can promote your book through various platforms.
Commonly book authors also adapt their books into courses or seminars and corporate training – all of which benefit your core business both now and down the line.
Lastly, let’s not forget you’re selling a book, so there’s profit in the pages and perpetuity, mainly if you update it as the times change or write more books that speak to your business’s additional associated areas. Your clients and customers, as well as a broader readership, will enjoy having access to your business or ideas in a permanent format. They will enjoy sharing the book as a form of community currency (don’t you love telling your friends or colleagues about the great book you just read?). This means the physical book in and of itself will also help your sales, visibility, and overall exposure as a business owner and thought strategist.
The bottom line is if you are wanting to reach more people and are looking for a way to cut through the social media noise, writing a book can be the solution. Publishing a book is a great way to increase revenue – not just through book sales but also as an excellent marketing tool that leads to more significant revenue through client leads.
The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever.
Melissa Houston is a Certified Professional Accountant (CPA) and a Financial Strategist for CEOs. Melissa is the host of The Business Society podcast and founder of thebusinesssociety.co who helps successful business owners increase their profit margins without increasing sales so they can put more cash in their pocket.
Melissa’s passion is helping business women overcome the finance issues and earn more profit in their business and personal lives.
Melissa has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED.
She is the proud mother to two kind and beautiful teenagers and a proud wife to her husband Jamie.